With an eye on making Cup Noodles hit different, we created and promoted a unique merch series for Cup Noodles that was designed to stand out on gen-z’s instagram. This wasn’t about making standard t-shirts and totes or about scoring vanity marketing points - we created whacky novelty items that humorously referenced gen-z’s cultural lives - from the Argument Settler 3000 to the Non-Chalanter.